Case Study: Asda
After extensive consultation with colleagues, local schools and customers, ASDA
developed its Big Healthy Eat programme. The programme was launched in 2001
with
every store taking part and in total over 550,000 primary school children were
educated on the benefits of healthy eating between then and 2005. The programme
varied between communities to adapt it to suit the individual school and
included, for example, sampling fruits and vegetables and visiting the local
store to
follow the chill chain from distribution.
2006 saw the Big Healthy Eat launch a healthy breakfast theme – the Healthy
Breakfast Challenge. Breakfast clubs were set up in each of the participating
schools and ASDA provided the first months' products for free to get them
started,
as
well as a comprehensive 'Healthy Breakfast Challenge Pack'. The pack
provides
schools with a range of hints, tips and advice on running the Healthy
Breakfast,
for example giving ideas for healthy breakfasts, providing a breakfast
quiz
and
suggesting role play activities.
Over 500 schools took part in the Challenge, with children trying products and
being taught about the benefits of eating a healthy breakfast.
Gold Award Winner of 2007 Community Partnership Awards: Education Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 16 May 2008