Scottish salmon features in Blumenthal recipe
As a dedicated supplier to Waitrose, Macrae supplies over 90 per cent of their ready to eat seafood. The salmon industry is hugely important to the Scottish economy, so the creation of high valueadded products in this market is vital.
The Lapsang Souchong Tea Smoked Salmon, created as part of the “Heston from
Waitrose” range, is the ideal platform to inject the market with a
contemporary,
exciting new product.
- Traditionally the smoked salmon market has
attracted an older consumer. There is a challenge
for manufacturers to attract the younger generation
in order to maintain growth in this high value category.
- Waitrose is also keen to appeal to a younger
consumer. Their passion for quality food is
shared with Heston Blumenthal and together they
have developed an exclusive 'Heston from
Waitrose' range.
- The result is Lapsang Souchong Tea Smoked
Salmon which is produced by Macrae for
Waitrose to Heston's exact recipe at their factory
in Livingston.
The smoking process. The Lapsang Souchong Tea
Smoked Salmon is an innovative, new product. Lapsang
Souchong is a pure Chinese tea with a sweet and highly
aromatic flavour. The salmon is first cured in a mixture
of sea salt and sugar. The salmon is then smoked for 10
hours over a blend of oak and Lapsang Souchong tea,
which imparts a complex, but delicate smoky flavour.
The
taste of the perfumed black tea is distinctive as the leaves
are smoked over pinewood fires, giving it a smoky taste
which, in turn, imparts a lovely flavour to the salmon. The
tea-smoked salmon produced by Macrae follows Heston
Blumenthal's exacting recipe and was launched exclusively
in Waitrose stores.
Sustainability. The responsibly farmed Scottish salmon is
reared to Waitrose 'Select Farm' standards. The salmon sites are sited in
clean,
oceanic waters with strong tidal flows. Strong tidal sites keep the seabed
clean
and also
help encourage lean and fit fish as they swim in the current,
resulting in firmer, less fatty flesh which is ideal for smoking.
Quality. Long-term working partnerships have been
established between Waitrose, Macrae and the salmon
producers. This allows for long-term planning and early
adoption of practices that lead to improved quality and
sustainability of the farming operation.
Welfare. 'Select Farm' sites are situated far from any natural
salmon rivers meaning there is no impact either from or on
wild salmon and trout populations. The salmon is farmed to
the highest of welfare standards.
Health & wellbeing
The benefits of omega 3, an essential fatty oil, have long been recognised, and
are central to health and well being. Nutritional experts recommend eating 2-3
portions of fish a week, one of which should be an oily fish such as farmed
Scottish salmon.
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