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Investment the basis of ambitious growth programme

2011 has been an exciting year so far for Border Biscuits, with investment in the capacity and capability of its plant, an extensive redesign of its packaging and website, and the launch of its first advertising campaign on STV. The company has also expanded its portfolio with the launch of its award winning, new Gourmet Goodness range.

• The new Gourmet Goodness range spans six varieties and blends wholesome ingredients such as fruit, seeds and nuts within an indulgent biscuit.
• The launch has been supported by investment in a TV advertising campaign and an extensive redesign of the packaging and the company website.
• A further £2.5m investment is planned to further increase their manufacturing capabilities.

Following a £2 million investment on a new production line, family run business Border Biscuits has expanded its portfolio with the launch of an innovative new range - Gourmet Goodness. The range was three years in development.

The Gourmet Goodness range includes fruit, seeds and nuts, combined with slow baked oats. Six varieties include Pecan & Maple Syrup Granola Cookies, Blackberry & Apple Crumbles, Tropical Fruit Crumbles, Red Berry Rascals, Yogurt Cranberry & Pumpkin Seed Crumbles, and Raspberry White Chocolate & Pistachio Crumbles.

Ewan Anderson, Sales Director, Border Biscuits, said:
“There is a real opportunity in the premium biscuit category and we're looking to expand the business throughout the UK and abroad by continuing to produce the best quality biscuits that we can possibly bake.”

This new range was made possible by a £2 million investment in a new production line This investment allowed them to further expand their product range, by giving them the capacity to drizzle coatings onto their biscuits.

But it doesn't stop there for Border Biscuits, which is based in Lanark. The company plan to grow the business by 50 per cent in the next 18 months supported by a further £2.5 million investment in manufacturing capabilities and plant capacity. Currently Border Biscuits employs 120 people and has a turnover of £9 million.

Did you know?

Border Biscuits runs a community support initiative which was established as a means of engaging with their local community. Border Biscuits allocates 10 per cent of their profits to this charitable trust every year.

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