Country of Origin Labelling

We completely agree that labelling should not mislead consumers when it comes to country of origin information.

There are regulations in place already to ensure consumers are not misled and new rules have recently been agreed in Brussels in the context of the new European-wide regulation on the provision of food information to consumers.

Food and Drink manufacturers have also been working with the supply chain, facilitated by Defra, on the development of voluntary principles on country of origin labelling for the UK industry. We believe these voluntary principles will build on the current legislation to provide even clearer labelling for consumers.

More Information


Last reviewed: 26 Oct 2011