SFDF has three permanent officials who work together to advise and support FDF
on a broad range of issues and activities.
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Flora McLean, Director of SFDF
Flora was appointed Director of the Scottish Food and Drink Federation (SFDF)
in
May 1999, having worked for five years within FDF's Economics and Services
Division in the London head office. Prior to joining FDF, Flora worked in the
Westminster Parliament (House of Commons) for five years.
She ensures the organisation focuses on developing policies, activities and
joint initiatives, to achieve real results while effectively communicating
industry's values, concerns and achievements to key influencers.
She actively and regularly engages at the highest levels within the Scottish
Government, Scottish Parliament, and the Food Standards Agency Scotland (FSA
Scotland) to represent our members' views.
Flora is Chair of the SFDF Sustainability Group which involves representatives
of The Carbon Trust, Zero Waste Scotland (WRAP, Envirowise, NISP), SEPA,
Scottish
Enterprise, HIE, and until recently, was Chair of the CBI Scotland Trade
Association Committee.
She is also the Chair of the SFDF Schools Programme Advisory Group and the SFDF
Suppliers' Forum, and is a member of the FDF Directors' Strategy Group.
In representing members' interests, Flora is an active member of a number of key
strategic and advisory groups including:
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• Scottish Government Experts Group for the development of health and
environmental sustainability framework
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• Scottish Food Enforcement Liaison Committee (SFELC), a strategic advisory
body
to FSA Scotland
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• Stakeholder Advisory Group of the Food and Health Alliance
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• Executive Group and Skills Group of Scotland Food and Drink
Flora is also Joint Secretary of the Scottish Parliament's Cross Party Group on
Food, a role she shares with Mary Lawton of Consumer Focus Scotland and she is
actively involved with Skills Development Scotland, Determined to Succeed, and
Learning and Teaching Scotland, to ensure the industry is recognised as a
'career
destination of choice'.
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Joan Creelman, Senior Administrator
Joan provides comprehensive secretarial and administrative support for Flora
McLean, Director of SFDF. She routinely composes the Director's correspondence,
maintain a diary of meetings and organise travel and accommodation arrangements.
Her role also requires organising and co-ordinating arrangements for internal
and external events such as SFDF Members' Forum and Suppliers' Forum and the
organisation of SFDF's annual joint Symposium and Parliamentary Reception. She
attends the meetings of the Members' Forum and Suppliers' Forum Meetings and
produce
draft Minutes for both.
On a weekly basis she produces a report of Scottish Government, Scottish
Parliament, FSA Scotland, Scottish Enterprise and Scotland Food and Drink
activities of
relevance to the sector for team planning purposes. She uploads circulars and
newsletter items to the SFDF website and maintains a database of contact
information to ensure accurate Committee and other lists.
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Moira Stalker, National Co-ordinator for SFDF Schools Programme
Moira is the National Co-ordinator for SFDF's Schools Programme in Scotland. The
programme, A Future in Food, is supported by the Scottish Government, Skills
Development Scotland, Determined to Succeed and Learning and Teaching Scotland.
Whilst the food and drink industry in Scotland is classed as a priority
industry, it continues to experience skills gaps and labour shortages in key
areas,
including engineering, science and food technology.
SFDF plans to roll out a robust programme of activity across both primary and
secondary schools. The national programme will demonstrate the broader
relevance
of the industry across the curriculum. It will be designed to inspire and help
school children make the connection between the food on their plates, what they
are learning in school and employment and rewarding careers in our dynamic
industry.
Moira works closely with food and drink companies, Learning and Teaching
Scotland, Skills Development Scotland, Determined to Succeed, the Skills
Academy,
Improve Ltd, representatives of FE and HE, research institutes, teachers and
careers
advisors, to develop and deliver an inspiring programme for the future of our
industry.