SFDF Staff

SFDF has three permanent officials who work together to advise and support FDF on a broad range of issues and activities.

  • Flora McLean, Director of SFDF

    Flora McLean, Director of SFDF Flora was appointed Director of the Scottish Food and Drink Federation (SFDF) in May 1999, having worked for five years within FDF's Economics and Services Division in the London head office. Prior to joining FDF, Flora worked in the Westminster Parliament (House of Commons) for five years.

    She ensures the organisation focuses on developing policies, activities and joint initiatives, to achieve real results while effectively communicating industry's values, concerns and achievements to key influencers.

    She actively and regularly engages at the highest levels within the Scottish Government, Scottish Parliament, and the Food Standards Agency Scotland (FSA Scotland) to represent our members' views.

    Flora is Chair of the SFDF Sustainability Group which involves representatives of The Carbon Trust, Zero Waste Scotland (WRAP, Envirowise, NISP), SEPA, Scottish Enterprise, HIE, and until recently, was Chair of the CBI Scotland Trade Association Committee.

    She is also the Chair of the SFDF Schools Programme Advisory Group and the SFDF Suppliers' Forum, and is a member of the FDF Directors' Strategy Group.

    In representing members' interests, Flora is an active member of a number of key strategic and advisory groups including:

    • Scottish Government Experts Group for the development of health and environmental sustainability framework
    • Scottish Food Enforcement Liaison Committee (SFELC), a strategic advisory body to FSA Scotland
    • Stakeholder Advisory Group of the Food and Health Alliance
    • Executive Group and Skills Group of Scotland Food and Drink

    Flora is also Joint Secretary of the Scottish Parliament's Cross Party Group on Food, a role she shares with Mary Lawton of Consumer Focus Scotland and she is actively involved with Skills Development Scotland, Determined to Succeed, and Learning and Teaching Scotland, to ensure the industry is recognised as a 'career destination of choice'.

  • Joan Creelman, Senior Administrator

    Joan Creelman, Senior AdministratorJoan provides comprehensive secretarial and administrative support for Flora McLean, Director of SFDF. She routinely composes the Director's correspondence, maintain a diary of meetings and organise travel and accommodation arrangements.

    Her role also requires organising and co-ordinating arrangements for internal and external events such as SFDF Members' Forum and Suppliers' Forum and the organisation of SFDF's annual joint Symposium and Parliamentary Reception. She attends the meetings of the Members' Forum and Suppliers' Forum Meetings and produce draft Minutes for both.

    On a weekly basis she produces a report of Scottish Government, Scottish Parliament, FSA Scotland, Scottish Enterprise and Scotland Food and Drink activities of relevance to the sector for team planning purposes. She uploads circulars and newsletter items to the SFDF website and maintains a database of contact information to ensure accurate Committee and other lists.

  • Moira Stalker, National Co-ordinator for SFDF Schools Programme

    Moira StalkerMoira is the National Co-ordinator for SFDF's Schools Programme in Scotland. The programme, A Future in Food, is supported by the Scottish Government, Skills Development Scotland, Determined to Succeed and Learning and Teaching Scotland.

    Whilst the food and drink industry in Scotland is classed as a priority industry, it continues to experience skills gaps and labour shortages in key areas, including engineering, science and food technology.

    SFDF plans to roll out a robust programme of activity across both primary and secondary schools. The national programme will demonstrate the broader relevance of the industry across the curriculum. It will be designed to inspire and help school children make the connection between the food on their plates, what they are learning in school and employment and rewarding careers in our dynamic industry.

    Moira works closely with food and drink companies, Learning and Teaching Scotland, Skills Development Scotland, Determined to Succeed, the Skills Academy, Improve Ltd, representatives of FE and HE, research institutes, teachers and careers advisors, to develop and deliver an inspiring programme for the future of our industry.


Last reviewed: 19 Jul 2010